Hairland

SERVICES

The Juicy Details

Social Media Management

Content Creation

With over 20 years of experience and a loyal clientele built without relying on social media, this established salon in South Tampa recognized the need to adapt and expand its clientele to include a new social-savvy generation. Before reaching out to us, Hairland’s stylists managed the salon’s social media (y'all did great!). Still, it was a lot to handle alongside their more essential salon responsibilities. Hairland brought us in to take over their socials, freeing up their stylists to focus on what they do best—making people look amazing.

We quickly discovered that despite Hairland's expertise as high-end beauty professionals, this team was anything but stuffy. Their playful personalities and genuine love for goofing off with clients created a welcoming salon environment where everyone felt comfortable being their silly selves.

This deep dive into Hairland's identity inspired a content strategy that showcased both the luxury salon experience and the refreshingly down-to-earth personalities behind it.
Our content resonated with Hairland's existing clientele, who instantly recognized and loved the authentic portrayal of the salon. It also attracted new clients drawn to the stylists' genuine and approachable nature. This two-pronged approach expanded their reach by 175%, engagement by 317%, and welcomed fresh faces to the salon.