Shapeshifter BBQ

SERVICES

the Juicy Details

Web Copy

Brand Messaging

Product Names

Packaging Copy

An Atlanta-based food brand of barbecue sauces, rubs, and pop-up experiences. We collabed with Shapeshifter on a fun and edgy brand voice that channeled the rebellious spirit of heavy metal music. To support the brand launch, we crafted mouthwatering copy for digital marketing materials to pique people's interest and appetite. The Shapeshifter team let us loose on the product names and packaging copy, where we drew inspiration from iconic metal bands and songs.

The result? A harmonious brand voice that stays consistent whether it appears on shelves or online.